![]() ![]() Shares health messages through online social networks. Uses marketing strategies to influence health behavior.īest practices in social marketing to assist in in developing, implementing, and evaluating an effective social marketing plan.įrom CDC, an overview of this multidisciplinary practice. Called “earned media” because unlike advertising, this type of media cannot be purchased but is earned via systematic, ongoing contact with reporters and influencers.įrom CDC's Designing and Implementing an Effective Tobacco Counter-Marketing Campaign, offers information on effective public relations relevant for any public health campaign. Generates media and expands reach via work with news outlets and opinion leaders. Increases support for a program or issue by harnessing the influence, credibility, and resources of profit, nonprofit, or governmental organizations.įrom Covering Kids and Families, information on forging partnerships with businesses, organizations, religious congregations, and other groups.įrom CDC's Designing and Implementing an Effective Tobacco Counter-Marketing Campaign, offers information on working in communities relevant for any public health campaign. ![]() Teaches intended audiences (often youth) to analyze media messages to identify the sponsor's motives also teaches communicators how to create messages geared to the intended audience's point of view.įrom CDC's Designing and Implementing an Effective Tobacco Counter-Marketing Campaign, offers information on using media literacy strategies relevant for any public health campaign. Seeks to change the social and political environment in which decisions on health and health resources are made, by influencing the mass media's selection of topics and shaping the debate on these issues.įrom CDC's Designing and Implementing an Effective Tobacco Counter-Marketing Campaign, offers information on media advocacy relevant for any public health campaign. Influences, counsels, and provides skills to support healthy behaviors.įrom CDC's Division of STD Prevention, evidence of the effectiveness of different interventions. Seeks to include health-promoting messages and storylines in entertainment and news programs or to eliminate messages that counter health messages can also include seeking entertainment industry support for a health issue.įrom CDC, includes specific tip sheets on multiple HIV and Hepatitis topics, AIDS and STDs in youth, and Tuberculosis. Places paid or public service messages in the media or in public spaces to increase awareness of and support for a product, service, or behavior.įrom CDC NPIN, a searchable inventory of local, state, and national campaigns in HIV, Viral Hepatitis, STD, and TB prevention.įrom CDC's Designing and Implementing an Effective Tobacco Counter-Marketing Campaign, offers information on executing advertising campaigns relevant for any public health effort. ![]()
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